International Women’s Day: Meet the ladies at Hype!

To celebrate International Women’s Day, we wanted to introduce you to the wonderful women who make up the (better) part of our team at Hype Group!

Jaz, Kayla, Lexi and Ola are all incredibly talented and vibrant women, not to mention weapons in the digital marketing space! 

We reached out to each of the ladies to share a bit about them and their key marketing advice!


Q: Tell us a bit about yourself! 

A: I’m originally from England! At the age of 20, I decided to move to Thailand and complete my Padi Scuba Diving certifications, and continued to work there as a Divemaster for a year before moving to Australia.

I have a passion for the ocean. Being underwater is my happy place, so I try and go diving as much as I can! I also love reading and set myself reading challenges every year (this year it’s 20 and I’m currently on 4 for anyone interested!). In my spare time, you can find me doing either of those things or exploring. I enjoy camping and traveling to new places and seeing new things. This world is a beautiful place and I’m lucky enough to have spent a few years traveling around before settling here. In the more recent months, I’ve spent time visiting stunning spots right here in Queensland.

Q: What’s your role at Hype?

A: My role at Hype is Account Manager.

Q: What led you to this role and what do you love about it?

A: You could say I just fell into it! I began my agency career as a Personal Assistant and found my passion for the digital world quite quickly. After a few months, I went on to do my Diploma in Marketing, then worked my way up into various roles including Executive Assistant and Project Support Officer. I was lucky enough to be presented with a few different opportunities in different departments of a digital agency and landed on choosing Account Management.

I have always been the kind of person who loves seeing businesses grow and succeed. Nothing excites me more than watching people smash their career goals, put the work in and achieve their dreams! Getting to be a part of helping people in that way gives me a sense of joy and accomplishment.

Q: What advice would you give to other women in marketing (or your particular field) reading this?

A: Things are constantly changing, especially in this industry! So my advice to anyone, especially working in digital work, is to keep learning, keep listening and keep growing. Don’t ever get complacent in thinking you know everything because there is always more to learn. Read books, listen to podcasts, and take advantage of every course or resource you can get your hands on (there’s a lot out there when you start looking!).

Also, take advantage of all the skill sets around you. Ask questions and learn from everyone who takes the time to answer. The women I work with inspire me every day with the way they are constantly upskilling, ensuring we constantly stay ahead of the game.


Q: Tell us a bit about yourself!

A: I am South African born and bred. I left home in 2017 after completing my Visual Studies Degree, majoring in Marketing, to begin my 2-year around the world trip. 16 countries later, a now husband I met on my first stop, and experience to last a lifetime, I have settled in Australia. I enjoy all things water, running and have developed a passion for living more sustainably (in all aspects).

Q: What’s your role at Hype?

A: I am a Digital Strategist with a focus on paid social, paid search, data implementation, analysis and reporting.

Q: What led you to this role and what do you love about it?

A: Becoming a Digital Strategist was a natural progression. After interning at a business studio in Brisbane, my role was across organic and paid marketing. But as I developed, paid advertising took up most of my role. 

The “problem” solving is the aspect I love about this role, whether it be through during the strategy stage, optimising or analysing the results.

Q: What is a marketing tip to a common issue you are seeing with our clients?

A: Often we find that our clients’ marketing fundamentals haven’t been set up and aren’t coherent throughout their marketing channels. By fundamentals, I mean a simple consumer funnel, acquiring and nurturing an audience through the funnel to achieve the main business objective. At Hype, we believe starting with the simple foundations and scaling from there.


Q: Tell us a bit about yourself! 

A: Hey, I’m Lexi! I graduated from Bond University with a Bachelor of Communications majoring in Public Relations in 2020 and have been working with the team at Hype since my internship in 2019. 

My passions and hobbies are a bit of a mixed bag. I do combat sports training in boxing and striking and find it so empowering – not to mention a killer workout! I’m also a human coathanger and do some modelling on the side from time to time. I’m VERY new to the world of cooking but I’m starting to really enjoy it (to my own surprise – Jaz would scoff). I adore soaking up as much sun as I can at the beach, re-watching The Vampire Diaries, being active and healthy, spending time with my beautiful friends and family, and savouring time to myself amidst this wonderful chaos.

Q: What’s your role at Hype?

A: I’m a Digital Strategist at Hype with a focus on SEO, Email and Social Media Management.. My side of the fence mostly involves copywriting, email marketing, SEO optimisation, social media management and high-level campaign strategising. 

Q: What led you to this role and what do you love about it?

A: Hype has had a huge part in shaping my professional persona and career trajectory. Being a fairly lean team, we each take on heavy responsibilities per department, which has allowed me to learn and upskill fast. In saying that, we also lean on each other for support, so there’s a lot of opportunities to become knowledgeable and skilled in a wide range of areas.

I landed here through my internship three years ago, and have since worked in a number of roles that began with predominantly copywriting and has grown to encompass so much more. And that’s what I love about my role – that I can adapt and apply critical thinking and my skill for copy in so many different ways and see how they pay off for our clients. 

Q: If you could list three things that you think EVERY business needs for a foundation to their marketing, what would they be?

A: I’m going to be biased here. What comes to mind IMMEDIATELY is email marketing. Obviously, you can get extremely in-depth with these strategies, but it’s 100% doable – not to mention extremely profitable! – to set up the basics. Some stats to back me up – 

  • 99% of users check their email every day. 
  • 41.5% of brands say that email marketing is very critical to their company’s success.
  • 78% of marketers have seen an increase in email engagement over the last 12 months.
  • 4 out of 5 marketers said they’d rather give up social media than email marketing.
  • Email marketing produces an average of 174% more conversions than social media.

The list goes on.

So, I’m going to say three core pillars of setting up email marketing for your business.

  1. An automated welcome series.

Make your new subscribers feel welcome! Give them a discount, tell them about your brand, let them know what you’re all about. A huge advantage of this channel is building a relationship with potential customers and portraying your brand personality, and this is the first and foremost opportunity to do it! 

  1. An automated abandoned cart series.

Set it up in minutes and save the sales that could be otherwise lost down the drain. 69% of carts are being abandoned by users. The benchmarks for an abandoned cart series according to Klaviyo are:

  • Open rate: 41.18%
  • Click rate: 9.50%
  • Revenue per recipient: $5.81
  1. Weekly newsletter campaign to subscribers.

Your email marketing strategy is useless without efforts to nurture subscribers. Sending value-driven content (not. just. sales.) keeps your brand top-of-mind and builds familiarity, trust and loyalty. Then, when sale times come, you can reap the rewards!


Q: Tell us a bit about yourself! 

A: My name is Ola and I am a freelance graphic designer with +3 years of experience. I’m passionate about branding and packaging design and that’s what I specialise in. 

In my free time, I usually work on my personal projects based around abstract digital art, animation and custom typography. I’m also involved in the local electronic music scene working on events, DJing and producing music.

Q: What’s your role at Hype?

A: I work as a Graphic Designer.

Q: What led you to this role and what do you love about it?

A: I’ve always been passionate about digital art and design, but it took me a long time to embrace that. I think it was crushing self-doubt that didn’t let me think of art and design as a career. Instead, I graduated as a Structural Engineer, but after starting a job on a construction site, I quickly realised it wasn’t the right path for me. 

I decided to move to Australia and switch my career path because the urge to be creative and step into the creative industry became too strong. I love working on different projects – I think every new project is a different adventure! It was an easy switch for me and turning my passion into my career was the best decision I could have ever made.

Q: Is there a woman in business or in your field that inspires you at the moment?

A: I really look up to Kel Lauren, who is a Graphic Designer based in Portland specialising in merchandise design and music branding. As someone who is so passionate about design and the music industry, I find their work very inspiring. Kel teaches Graphic Design through YouTube and their goal is to make design education accessible to all seeking to learn for free, which I really admire.