PeriscoPe and Hype Group Co Unite

The Combined entity offers advanced content, digital capabilities, deeper vertical expertise and both domestic and international presence with a client list of world class FMCG brands.  

December 06, 2022 09:00 AM AEST 

PeriscoPe, a premium digital accelerator that works with notable brands such as Culture Kings & LSKD, announced today that it has acquired Hype Group Co, a business growth & marketing agency, specialising in health & wellness brands. 

The merger creates more transformational solutions and a greater breadth of marketing services across performance, strategy, branding and content for existing and future clients. 

The transaction, effective immediately, forms one of the largest independent specialist agencies in Australia with more than 30 employees. PeriscoPe’s existing HQ is expanding, along with new office locations in Brisbane and Melbourne to strengthen their east coast presence to be closer to clients.

For several years PeriscoPe and Hype Group have been on parallel paths respectively helping to build some of Australia’s most well known lifestyle and health brands. Combined, the entities will offer a true 360-degree view of multiple markets & verticals, offering deep expertise within the digital sector whilst continuing to deliver best in class expertise in e-commerce, FMCG products. Joining forces will provide all clients stronger advanced digital capabilities, specifically in areas such as performance marketing and digital content.

“We know from our own experience and talking to many businesses that marketers are seeking to simultaneously elevate their brand and drive business growth, but efforts are often disjointed and diametrically opposed. The partnership of PeriscoPe and HYPE balances brand building and performance marketing capabilities to form a streamlined approach to sustainable and profitable business growth,” said Nathan Crouch, Managing Director of PeriscoPe. “Uniting our digital, branding and content capabilities, PeriscoPe is now even better positioned to help catapult our clients to the top of their categories.” 

PeriscoPe has experienced double digit growth over the past 12 months by building an integrated agency model that has also given birth to A.N.D Creative Agency, further bolstering its branding  and design capabilities. The addition of HYPE under the PeriscoPe banner allows a full 360 engaging experience demanded by today’s consumers. 

“Both PeriscoPe and HYPE have a stated and shared ambition of working to deliver more impactful, innovative and culture changing solutions for our clients,” said Miles Muecke, Director of HYPE. 

“Joining HYPE with PeriscoPe takes both businesses to a whole new level, strengthening our core competencies across the board and helping to continue to deliver on our mission to deliver marketing and innovation for a healthier world.”

Terms of the transaction are not disclosed. HYPE Directors Miles Muecke and Selasi Berdie will remain in leadership positions as board members of HYPE Group with Martin Corr leading the HYPE business in its rejuvenated format.

About PeriscoPe 

PeriscoPe was founded in 2017 as an ecommerce accelerator that focuses on delivering sustainable and profitable business growth to the businesses it chooses to partner with. With specialisms in all forms of digital marketing and development, PeriscoPe has clients in FMCG, FinTech, SaaS, Youth Culture & Apparel, and service-based businesses.  In 2022, PeriscoPe partnered with Agency Next Door (A.N.D) Creative Agency to offer quality branding, strategy, and design services to ambitious businesses. 

PeriscoPe’s client roster includes Culture Kings, Verve Fitness, Valley Eyewear, Mr. Simple, Billini Footwear, DebtPlacer, Deus Ex Machina, and more. 

For more information, visit

About HYPE Group 

HYPE is a leading business growth & marketing agency for the health and wellness industry. Day in, day, out we create and deliver innovative strategies and marketing communications for some of of the biggest heath and wellness brands in the world

HYPE has worked with some recognisable brands that include Chemist Warehouse, My Muscle Chef, Sprout Organic, Body Science, Land Rover, Jaguar, Before You Speak, Rydges Hotels, Chatime, Switch Nutrition, PranaON. 

For more information, visit


Martin Cor | | Nathan Crouch |

Listen to the latest STRIVE Podcast featuring this merger by clicking here.

Or watch the episode on the STRIVE YouTube Channel by clicking here.