This is

Since the inception of HYPE Group in 2018, our team has either directly managed, been involved in or assisted in the brand development and implementation, strategy and/or marketing of some of the most influential health and wellness brands in the world.

Health is in our DNA

Our ethos

Wellness led

We care about the quality and integrity of the brands and products we work with. We believe that we can all make a difference in the world and it starts with the wellness of ourselves and our communities.

Health inspired

The junction between creativity and innovation is where we live. Bringing ideas to life that make a lasting and healthy impact for the world as we know it today, and our future.

Hustlers at heart

Hustle is plain and simple in our DNA. From building our own start ups on a shoe string to helping scale some of the biggest health and wellness brands in the country, we just love to put in the effort to achieve amazing results for our clients.

Sel Berdie

Sel is one of the Founders of Hype Group and has a rich experience in product development for some of the biggest food and sports nutrition brands in the world. Sel has bought and sold many health & wellness based businesses, so assists our clients with both product development, as well as business and brand consultancy. 

Miles Muecke

Miles is one of the Founders of Hype Group and is the Managing Director. With years of experience in managing creative, performance and design projects for some of the biggest brands in the country, as well as his own experience buying and selling multiple businesses, Miles leads the strategic vision of client projects. 

Joey Pepperoni

One of the OG members of our team, our resident DJ…we mean, king of design: Joey!

Not crowned the King of Design for nothing, Joey is responsible for whipping up elite designs of all kinds, from establishing a memorable brand identity to premium product packaging. Graphic designer by day and DJ by night, there’s nothing he can’t do!

“Since I can remember I have always been a lover of all things creative. I can’t imagine myself doing something 5 days a week that isn’t creating an experience, whether it be audio, visual or beyond!”

Adrian Fowler in black and white at home

Adrian Fowler

Our Creative Director here at Hype has over a decade of experience in the ever-changing digital landscape.

Starting out as a photographer he quickly found his niche in dance photography. His prior learnings around graphic design allowed him to hone in on a niche centred around the juxtaposition of photo manipulation and the traditional art form that is dance, creating bespoke pieces of art that Australia’s elite dance scene grew fondly of. His presence on social media during Instagram’s early adoption allowed for his own personal brand to grow at a rapid rate. With a love of extreme sports and adventure, Adrian always seeks out the unknown.
As the times changed, he became known for his video content, working alongside some of Australia’s leading health and wellness brands – Reebok, My Muscle Chef etc
Swapping from being behind the camera all the time, Adrian has appeared in TVC’s for ABC Radio, Taco Bell and the Iconic 2021 Sport Campaign

Now he’s here, to work alongside the content and design team to amplify your brand.

Matt Vogt

Matt is the head of our Website department and a wealth of experience when it comes to anything web development. 

Although he’s been with us from day dot, his immaculate coding abilities continue to wow us. Through building websites and bringing stunning concepts to life, Matty is an integral part of connecting brands and consumers.

“After being at Hype for so long, you could say I’m a part of the furniture.

It’s safe to say that I’m a part of the best team on planet Earth and I’m grateful to build brands with the crew at Hype everyday.”

 

Our culture is our collective knowledge, beliefs, arts, laws, customs, capabilities and habits that make us Hype Group.

Hype Culture