Eden Health Retreat (“Eden”) is Australia’s Number 1 Health Retreat. In 2021, Eden won the World Luxury Hotel Award and World Luxury Spa Award.
Hype was engaged by Eden as its marketing partner in 2020, to align their marketing efforts with their first class experience. Hype has assisted Eden with website development, custom CRM development, Paid Social, Paid Search, Technical & Content driven SEO, Social Media Management, Email, Creative & Product Development.
Eden needed to
re-establish itself as the premiere health retreat destination nationally
With the rise of competitive retreats nationally and the disconnection caused by the Covid-19 pandemic, Eden needed to re-establish itself as the premiere health retreat destination nationally, reconnect with its guests, attract new visitors and create a new, innovative service offering that would cement it’s legacy and ensure it’s long term success.
Hype Group was engaged to design an online experience that matched the physical.
From a new website redesign and build, to the integration of a more robust booking and management system, we aimed to build a 5 star website that matched their 5 star service offering.
What we achieved
Within the first month of the website
launching, Eden experienced:
increase in email subscribers
increase in Reservation Form completions
increase in Phone Calls
decrease in Enquire Now Forms, which we can attribute to a more informative & clear website which means the audience requires less additional information.
Hype Group also worked with Eden on the introduction of their first food product.
An exciting highlight for our team has been assisting Eden in the development of their own product range, to bolster the in-retreat experience and build a new e-commerce revenue stream for the business. We have been working with Eden on a diverse product range, with the following already coming to life:
- Eden Goodness Granola
- Eden Coffee
- Eden Essential Oils
Within the first 30 days of the Eden Goodness Granola launch the client successfully sold over 2,500 units!
Since working with Eden, we are proud to have helped them achieve:
- Over 160% in retreat bookings
- Over 265% in website sessions
- Over 146% in email subscribers
And then we pulled it all together.
Hype Group took over Eden Health Retreat’s digital platforms and online lead generation, to ensure that more people were aware of the retreat and were taking actions to book a stay.