Performance marketing, website development, product design, multiple product launch campaigns & a successful ranging in Woolworths nationwide.

PranaOn has spent a decade as Australia’s number one vegan sports nutrition brand

HYPE Group were engaged by PranaOn to re-design, re-develop and re-launch their performance focussed sports nutrition range as well as their new functional range that launched in Woolworths in 2020; as well as manage the brands paid social & paid search and website development.

Hype have proven to truly be best-in-class and deliver on their promises. From formulating strategy, to producing creative content and managing social media advertising for our business, they have their fingers on the pulse when it come to the changing landscape of marketing brands in the health and wellness space - Billy Simmons | Founder

Woolworths Launch

Hype Group assisted PranaOn with their supermarket pitch campaign, including planning & strategy, influencer partnerships, design, content creation and website development; as well as the rollout of the campaign.


We helped PranaOn with the design and development of their new functional range that was accepted for ranging in Woolworths stores.


We also ran the launch campaign, with Stephanie Rice OAM as the main ambassador for the campaign.

Website Design & Performance Marketing

From business & digital strategy to performance marketing, website development to content, we were blessed to be able to assist PranaOn with a multitude of services and deliveries to help them scale.

PranaOn Website

What we achieved

Rebranding of the performance range packaging


increase in online revenue


average store conversion rate


increase in store conversion rate

Multiple product launches including Pure Boost & Natural Mass Protein


increase in total online orders


Generated monthly impressions


return on Ad spend Month to Month
at scale