Brand Strategy, Identity Guidelines & Creative Execution.

Beforeyouspeak is Australia’s most well known functional coffee brand. Every product is infused with next-level superfoods to naturally improve your health, wellbeing and performance.

Hype Group was proud to have a small part in the initial launch of the brand over 5 years ago, with packaging design, content creation and more - but the team at Beforeyouspeak recently came back to engage Hype Group for a brand structuring & direction project.

Over the years Beforeyouspeak have become a well known brand for functional coffee, sold all over the world. Their internal team has grown and they wanted to be able to refer to an easy to digest, but well thought out and strategic brand guidelines.

Hype Group was engaged to work with the team on their brand strategy and develop a branding guidelines document and online asset management system that the team could use internally, as well as for agency partners and suppliers, so that the Beforeyouspeak brand was always consistent and controlled.