Content production for new product launches

MyMuscleChef is one of Australia’s fastest growing healthy pre-made meal delivery services.

During Covid, the team at MYMC and their production agency, Astute Agency had to move production to the Gold Coast and engaged Hype Group to manage their content production for the brand's new product launches and paid advertising assets.

The Challenge

Hype Group was briefed by Astute Agency, to capture professional, clean and stylised imagery and videography that was in line with the existing MYMC brand and design assets.

Hype Group produced all creative assets for the MYMC Protein Shake, Protein Oats and Protein Muffin product launches.