Sprout Organic

Brand development, product development, brand launch & scale.

Sprout Organic is a children's plant based nutrition company. In 2021, Sprout Organic launched the world’s first organic, plant based infant formula, as well as plant based toddler drink, junior protein shake & kids snacks.

Sprout Organic is owned by Hype Group Founders, Sel Berdie, Miles Muecke & other partners; and Hype Group have the integral in every aspect of the brands development, launch and scale.

Hype Group assisted Sprout Organic with everything from brand & product development through to market launch and beyond.

The Challenge

In a category owned and largely controlled by incumbent brands, Sprout Organic had the tough task of breaking into market with a completely innovative and disruptive product range.

The brand quickly went viral.

Despite the pressures the brand had getting to market, we were able to work with Sprout Organic to launch successfully and scale fast. The brand has become a viral success, becoming the trusted plant based products in the market.

What we achieved

7 figure sales

in the first year of launching

National distribution

Including major retail groups

Strong ecommerce

Including subscription models & loyalty program