Sprout Organic is a children's plant based nutrition company. In 2021, Sprout Organic launched the world’s first organic, plant based infant formula, as well as plant based toddler drink, junior protein shake & kids snacks.
Sprout Organic is owned by Hype Group Founders, Sel Berdie, Miles Muecke & other partners; and Hype Group have the integral in every aspect of the brands development, launch and scale.
Hype Group assisted Sprout Organic with everything from brand & product development through to market launch and beyond.
In a category owned and largely controlled by incumbent brands, Sprout Organic had the tough task of breaking into market with a completely innovative and disruptive product range.